Seventh edition of QC-sponsored Merwad exhibition kicks off

Qatar Chamber Board Member and Chairperson of the Qatari Businesswomen Forum (QBF) Ibtihaj Al-Ahmadani opened on Wednesday (March 2) the seventh edition of Merwad Exhibition, which draws the participation of more than 150 Qatari businesswomen and many designers from GCC nations, Lebanon, Turkey, Morocco, and India.
Being sponsored by Qatar Chamber and supported by the Qatar Businesswomen Forum, the expo runs until Monday (March 7) at the Qatar National Convention Centre (QNCC).
The opening ceremony was attended by Undersecretary of the Ministry of Commerce, Industry, and Investment Promotion of Oman Aseela bint Salem Al Samsamia, who is currently visiting the country, and Director of the organising company Vouge Event Company Tamader Al Marri in the presence of a group of leading businesswomen and entrepreneurs.
The six-day expo features 200 booths, presenting some of the latest innovations in the field of fashion for Ramadan season2022.
Omani minister Samsamia toured the pavilions and got acquainted with the displayed items and designs which are being introduced by Qatari designers, along with some designers from the countries participating in the exhibition. They were briefed on a variety of women’s
fashion, supplies and accessories.
QBF’s Ahmadani said the expo has witnessed a significant development year after year in terms of the number of exhibitors and the quality of displayed items, stressing that it reflects the innovations of Qatari designers in the field of fashion and women’s supplies and presents a wide range of high-end Arab fashion and luxurious abayas.
She confirmed the Chamber’s continuous concern to support exhibitions that are held by Qatari businesswomen to help them promote their products, whether inside or outside the country, pointing to the Qatari Businesswomen Forum’s keenness to provide support for Merwad expo which stems out from its interest to support Qatari businesswoman and encourage them to maximize their contribution in the economic activity.
Ahmadani also said that Merwad expo has become one of the most prominent local and international exhibitions that are dedicated to woman’s fashion and accessories, noting that it showcases the latest trends in the industry of fashion and luxurious clothing, in addition to the latest designs of elegant abayas.
On her part, director of Vouge Event Company Tamader Al-Marri said that the expo saw a great expansion since its first edition until now, noting that it succeeded in attracting exhibitors from different countries.
She also said that that the number of participants has doubled, from 60 booths in the first edition to 200 in the current version, indicating that this confirms the success of the exhibition in attracting female entrepreneurs and promoting their creativity in the local market.
She paid tribute to the Qatar Chamber for sponsoring the expo and the Qatari Businesswomen Forum for providing the support, noting that this support emphasized the key role played by the Forum in supporting the Qatari woman and enhancing the role of businesswomen and entrepreneurs in the national economy.
She stressed that the expo has become a vital platform which highlights the innovations of businesswomen and their creations in the fashion industry, adding that it is a major platform for designers to learn and exchange experiences.